Daily Trailer Insights – Priceless Official Trailer (2016)

Fandango Movieclip Channel describe it as

Priceless is a powerful story about James Stevens, a young man unknowingly on a journey of self-discovery. After losing his family and dead broke, he takes a shady job hauling cargo cross country— no questions asked. But when he finds out the cargo is a WHO, not WHAT, and this unlikely hero risks it all to save two frightened women and discovers the life he was meant to live.

What the trailer tells us

If the plot summary above does not get you hooked, then the trailer will. The film will look to demonstrate a man that has lost everything due to taking wrong turns in life. A man that did not see the end coming and when it hits him he decides to take on a job hauling cargo cross country. The summary describes that he goes on this journey of self-discovery unknowingly. What I like about the trailer is that it is clear that this young man has nothing to lose and despite his many problems he does sympathise and show compassion.

I feel the film will mostly start off with him in a bad light. An adult so reckless and selfish towards the people he loves that he willingly loses them due to odd complacency. The price of his selfishness lost him a lot.

Then that is where the title comes in – Priceless. He did not have to put it on himself to try to help out the two women he seemingly finds at the back of the truck after having a mad moment on the roads. Helping others is priceless, it is unselfish, and it should not become applauded. It should be human. I do hope that the film focuses on this type of principle that his journey of self-discovery of helping these two women makes him realise that being a good person is good. A decent deed provides an inner feeling of warmth and growth. If the film takes this approach, then we are in store to witnessing an honest narrative. At this moment in time, the film may go either way. It could turn into a rollercoaster action film. We will have to wait and see.

General Information

Starring: Jim Parrack, David Koechner, Bianca A. Santos 
Director: Ben Smallbone

Excitement rating: 3 stars out of 5

By Dan Hart

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